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Graphic design for Juicy Couture's SS23 campaign

MARKETING

To support the launch of Juicy Couture's SS23 I provided the graphic design elements of its SS23 marketing campaign. Reflecting the brand's bold and glamorous identity, I designed and formatted content for social media, London buses, shopping centers, and the Juicy Couture website.

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MARKETING -  CURIO (2024)

Graphic design: format, typography and technical details

I adapted Juicy Couture's distinctive style across various formats focusing on typography, layout, and visual elements. In the shopping center, large-scale displays highlighted key campaign themes, while London bus ads featured bold visuals for urban visibility and the web content maintained the campaign's cohesive look.

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To extend the campaign's reach, I formatted and edited graphics and motion elements for the website. Each element was optimized for a seamless digital experience, enhancing brand interaction and visual appeal.

Webdesign for SS23
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